Search Engine Advertising or SEA is a medium through which advertisers directly display your ads among different search engines such as Google, Bing and so on.
In SEA, the ad is placed directly on the search engine results page and on websites where your target market is more likely to visit.
93% of the total web traffic is through a search engine.
SEA spend currently accounts for half of the total digital advertising spend.
Approximately 5 billion searches are being performed daily on Google, and hence, it is ideal that we exploit the power of the largest search engine in the world.
Our tested methodology coupled with 20 years of experience in executing search campaigns makes us a fitting prospect to lead your SEA strategies.
The main objective of Search Engine Advertising is to attract potential customers and visitors to the website. With the help of Pay-Per-Click, you can reach around 80% of the user base, making it a suitable option for B2B and B2C. It also gives your website a wider reach and provides an edge over the competition.
For a business looking to grow its popularity and ROI, this strategy proves to be a no-brainer. Google shopping allows consumers to search, view and make comparisons with various products.
Our experts are well versed in Google shopping and are ready to do the heavy lifting to maximise the revenue from this highly profitable channel.
Search Engine Advertising is highly data-driven and provides detailed metrics that will help track your returns, ads interactions, site interactions, site engagements, leads, sales and finally, profit.
Like what you see? Get it touch with the Ad Vantage team today - we'll make the difference for your marketing campaign and more!
It’s hard to put into words what we, the team, want to share regarding Jim Mooney. Jim was first, and foremost, our friend. He was the founder and Managing Director of AVM but he was so much more to us. Jim was our mentor, our leader, his dynamism and his positive spirit was contagious. To know him was to love him.
If you were fortunate enough to have crossed paths with Jim, you know what a professional and true gent he was – but it’s his heart that we will miss forever. His energy was all-consuming as was his love for life, work and family.
His own words were: ‘No-one can succeed alone’. We are the team he built and we will celebrate and continue Jim’s legacy of professionalism, humanity and generosity.
Jim Mooney – Building brands since 2009
