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Irish Heart Foundation - FAST Campaign

Story:

The Irish Heart Foundation is a non-profit organisation that supports and campaigns for patients who have previously been affected by heart-related problems or strokes. At Ad Vantage Media, we are proud to be associated with such an organisation trying to bring to light such a pressing matter.

For Irish Heart Foundation, we launched multiple campaigns intending to spread the message of Heart Health in the minds of every individual. One such campaign we ran was ‘FAST’.

Campaign objectives:

  • Raise awareness about the different signs of stroke.
  • Educate the general public regarding the importance of receiving medical attention in the event of a stroke.

Target Audience:

  • Individuals falling under the middle to old age category who are at risk of stroke.
  • Younger adults who care for older members of the family that may be at risk of stroke.
Irish Heart Foundation

Where it Ran:

National and Regional Radio

  • We used a mixture of local and national radio stations in order to reach the target audience.
  • From this activity, we reached 76.6% of the Adult population resulting in 2,991,000 adults hearing the AD on an average of 7.2 times.

Listen To Their Radio Advertisement

Premium Digital

  • To ensure maximum reach to the right audience, we advertised on premium digital publishers such as The Journal. i.e. and DMG Media Websites.
  • The strategy recorded a total of 1,300,000 ad impressions.

Video On Demand/YouTube:

  • We ran targeted ads on platforms such as YouTube, sky go and virgin media player as an alternative to TV Advertising.
  • Generated 100,000 views through YouTube and recorded 234,000 combined impressions between Virgin Media Player and Sky Go.

Success:

  • Raised awareness regarding signs of stroke.
  • Increase in website traffic.
  • Increase in the number of calls/emails to the IHF support line regarding stroke/ stroke symptoms.

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