Out of Home advertising (OOH), also known as outdoor advertising, refers to the mode of advertising that reaches a target market outside of their homes. It is a part of the above the line advertising strategy, which is non-targeted and has a broad reach.
What Is Out Of Home Advertising?
OOH drives more than three times the social and digital activations.
OOH brings in more significant ROI for every dollar spent.
Types of Out of Home Advertising
- Point of Purchase displays
- Print billboards
- Transport placement
- Bus Shelter
- Purchase Point
- AdShel Live