Radio advertising provides a unique opportunity for advertisers looking to gain reach among potential customers. For that reason, the Irish regional radio stations, with their large audience bases, make it an ideal medium to advertise at a nationwide or a regional level.
Why Radio Advertising?
3.17 million people tune in every day to listen to the radio.
4 hours and 16 minutes is the average time spent daily by listeners on the radio.
On an average day, radio holds 78% of the audio market.
What is Radio Advertising?
Radio advertising refers to the buying of radio commercials to promote a given product or service. Advertisers pay the regional radio stations for airtime, and in return, the radio station telecasts the commercials to their audience.
Radio advertising offers other avenues such as radio sponsorships, radio leads, radio jingles, and radio testimonials. We at Ad Vantage Media will help you decide which avenue of radio advertising you should opt for to ensure the right fit for your brand.
Some Of Our Radio Work!
To promote Clarins new Double Serum Eye, we ran across National Radio and Local radio targeting the main cities around Ireland and focusing on areas where Clarins products are heavily stocked. Our Radio campaign reached 64.9% of adult females in Ireland, equating to 9,617,000 listens.
To encourage people to visit Northern Ireland and, more specifically, visit one of the six Hastings Hotels, we chose to utilise National radio stations targeting Dublin and the greater Dublin Area. The radio campaign generated a total of 8,277,000 listens across 3 major stations in the Belfast area and NI.
To raise awareness about the different signs of stroke, we used a mixture of local and national radio stations in order to reach the target audience. From this activity, we reached 76.6% of the Adult population resulting in 2,991,000 adults hearing the AD on an average of 7.2 times.